The Canada Brief

Canada · 6 d ago

The National Assembly of Quebec

Quebec's new government wants a 30-per-cent quota of French content on big US streamers

Premier St-Pierre Plamondon gave Culture Minister Pascal Bérubé the mandate to negotiate the 30-per-cent quota with platforms such as Netflix and Spotify.

“From now on, Quebec will represent itself in this regard. Because we cannot rely on the federal government.”

— Premier St-Pierre Plamondon

One expert puts Quebec's leverage over the streamers at “zero”. Another says broadcasting is federal jurisdiction and Quebec going alone would be “an absolutely chaotic situation”.

And us?

Why it matters

The Trump administration has listed Quebec's Bill 109 on French content as a potential trade barrier. Experts question how the talks could affect Canada's efforts to ease US tariffs.