Quebec City mayor turns an insulting toque into $143,000 for a shelter

A bar owner began selling toques reading “Go to hell, Marchand” for $19.99. Mayor Bruno Marchand replied by asking people to text a $20 donation to Lauberivière, which helps homeless people.

Raised for Lauberivière

143,000 $ in under a week

Within a week, Lauberivière had raised more than $143,000 in donations from across Quebec.

Background

It began Oct 15, when a driver shouted the same insult at the mayor as he opened a bike lane.